Peruvian upstart cola-maker Ajegroup takes on Coke and Pepsi in Mexico...
has grabbed 5 percent of Mexico's soft-drink trade, a market Snapdata International estimates at $6.5 billion, forcing Coke and PepsiCo Inc. to lower prices. A 3.3-liter container of Big Cola brand sells for as little as 86 cents. "Half the population of Mexico is poor," Ajegroup spokesman Alfredo Paredes said. "For us, that was an opportunity."Source: SFGate.com
Jan 25, 2006
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