Bazooka Joe gets a face lift...

The Topps Company bubblegum brand Bazooka will relaunched internationally, beginning with the US market.

Apr 24, 2006

New York agency gets $4 million to do the job. Topps' Managing Director says "Bazooka is an American icon, a world icon for that matter. We've improved the product and are introducing new Bazooka bubblegum products and packaging in the coming months..."

Source: Brand Republic.com

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