India 7UP goes "curvy"... "

A unique, packaging solution with stylish contours, 7UP Curvy is unlike anything we have seen so far in India.

Jun 21, 2006

We are positive that the cool new 7UP Curvy bottle will help consumer connect with the youth in a better way", says Ms Punita Lal, Executive Director, Marketing, Pepsi Foods Pvt Ltd, India. Launch includes contest to meet actress Mallika Sherawat who endorses the product. Ed. Note--"...will help consumer connect with the youth...? What?"

Source: The Hindu Business Line

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