We are positive that the cool new 7UP Curvy bottle will help consumer connect with the youth in a better way", says Ms Punita Lal, Executive Director, Marketing, Pepsi Foods Pvt Ltd, India. Launch includes contest to meet actress Mallika Sherawat who endorses the product. Ed. Note--"...will help consumer connect with the youth...? What?"
Source: The Hindu Business Line
Source: The Hindu Business Line
