Welch's redesigns to compete with U.K. in-store brands...

Redesign replaces the packaging's fruit illustrations with photography.

Jun 21, 2006

Created by Wren & Rowe, this is the brand's first overhaul since launching in the UK in 2002. New flavors are in development as well. Ed. Note--Article does not specify which in store brands Welch's is competing with, but this certainly says a lot about the sophistication of private label packaging in the U.K.

Source: Brand Republic

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