Welch's redesigns to compete with U.K. in-store brands...

Redesign replaces the packaging's fruit illustrations with photography.

Jun 21, 2006

Created by Wren & Rowe, this is the brand's first overhaul since launching in the UK in 2002. New flavors are in development as well. Ed. Note--Article does not specify which in store brands Welch's is competing with, but this certainly says a lot about the sophistication of private label packaging in the U.K.

Source: Brand Republic

Coding, Marking, and Labeling Innovations Report

Experience a breakthrough in packaging & processing. Register now & save!

Conveying Innovations Report

Machinery Basics

A Look at Feeding and Inserting Equipment on the Packaging Line

How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Coding And Marking Equipment Package This Video

Coding & Marking Equipment: Why It’s So Important in Packaging

Learn About 4 Different Types of Wrapping Machines for Your Product

TCCA’s new ice cream plant in Decatur, Ill., supports its strategy to meet rising demand on the East Coast.

New Tillamook Ice Cream Plant Features Packaging Line Built to Scale

With a two-floor layout and plans for further automation, the Decatur, Ill., facility’s packaging line is built to support production growth ahead.

Packaging Recycling Professionals Gathered in Person and Remotely for this Year's Packaging Recycling Summit

Through the Line: Packaging and Processing

Through the Line: Robotic Cookie Multi-pack Automation System

Kind Leans on Familiar Elements in New Brand Design

Stutz Packing: How a Co-Packer Rolled Out ERP — Without the Chaos

Conveying Innovations Report

Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.

Take me there

List: Digitalization Companies From PACK EXPO

Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

Download Now

List: Digitalization Companies From PACK EXPO

Products

Welch's redesigns to compete with U.K. in-store brands...

Coding, Marking, and Labeling Innovations Report

Experience a breakthrough in packaging & processing. Register now & save!

Conveying Innovations Report

A Look at Feeding and Inserting Equipment on the Packaging Line

How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Coding & Marking Equipment: Why It’s So Important in Packaging

Learn About 4 Different Types of Wrapping Machines for Your Product

New Tillamook Ice Cream Plant Features Packaging Line Built to Scale

Packaging Recycling Professionals Gathered in Person and Remotely for this Year's Packaging Recycling Summit

Through the Line: Robotic Cookie Multi-pack Automation System

Kind Leans on Familiar Elements in New Brand Design

Stutz Packing: How a Co-Packer Rolled Out ERP — Without the Chaos

AI-powered Platform for Recycling in Waste Streams Data

Online Simulation Tool

Dual-lane Horizontal Flow Wrapping Machine

May/Jun 2025

Craft Brew 2025

Mar/Apr 2025

Jan/Feb 2025

Inspection Detection Innovations Report

Palletizing Innovations Report

Cartoning Innovations Report

Robotics Innovations Report