"How many times have we as consumers been looking for tools to open impossible packaging?" complains the chief executive of Rexam, the world's largest drinks can maker. Emilson says that innovative packaging gives a brand a competitive advantage. It can create new fashions, like the trendy Red Bull. "There are so many poor packages. Packaging has to keep the product fresh and in good condition but still be easy to open. That's the ultimate challenge."
Source: business.telegraph
Source: business.telegraph
