Interbrand becomes Wrigley's only package design firm...
Interbrand will exclusively drive Wrigley's Spearmint, Juicy Fruit, Orbit and Extra brands growth in a competitive global industry, according to the confectionary giant. Using only one design agency will help Wrigley become "more efficient, synergistic, nimble and faster to marketplaces" around the globe.Source: Packagingnews.com.uk
Feb 13, 2008
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