Kraft seeks packaging ideas...

This past May, the $34 billion food and beverage giant launched its Innovate With Kraft program, offering the public a venue to submit ideas for tasty new products, unique packaging ideas or innovative business processes or systems.

Sep 25, 2006

"We've always been open to receiving ideas from people --we just haven't had a user-friendly system to get there," says Todd Abraham, vice president of global research and technology strategy for Kraft Foods. "So this really enables people to get their ideas in front of us."

Source: Entrepreneur Magazine

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