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Perfume copycats feel heat...

"Smell-a-like" scents copy package one step short of total rip off. UK judge rules brand leaders hurt by cheaper product cashing in on famous name.

"This is good news for lead brand owners in all sectors. It should help address their concerns about competition from supermarkets, whose lookalike products are often accused of emulating packaging features of established lead brands to suggest their products are equivalent."

Source: news.Scotsman.com

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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability