Johnny Walker thinks globally but markets locally...
Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.Source: The Australian
Nov 30, 2006
Machinery Basics
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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