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Johnny Walker thinks globally but markets locally...

Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.Source: The Australian

The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
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The AI revolution in packaging robotics is here
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics