Ingredients = premium

British consumers consider quality ingredients the number one factor in defining a premium product, according to a report from IGD, a British market analysis company.

Sep 30, 2005

Fifty-one percent of consumers surveyed expected a premium product to contain high quality ingredients, while only 17% listed “more expensive” as to what makes a product premium. Packaging, fair trade, organic, and free range also were well back in the pack.

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