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Whole grains stamp

The Whole Grains Council launched a new black-and-gold stamp for product packages. Three versions of the stamp are available: a “good source” stamp for foods containing a half serving of whole grains (8 g); an “excellent source” stamp for foods containing a full serving (16 g); and an “excellent source/100%” stamp for foods containing a full serving of whole grains with no refined grains.

About half of the 53 members of the council have gone through the procedure required to use the stamp on their packaging. The council reported that the stamp has not appeared on packaging long enough to determine its effect. It is optimistic about the stamp, noting that companies want to help consumers reach the goals established in the government’s new dietary guidelines. In addition, the requirements for use of the stamp are more attainable than FDA’s requirement that whole-grain ingredients must account for at least 51% of the total weight of a product to qualify the product for a health claim.

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