Sebastian goes for clean and contemporary

When the Sebastian Collection reaches Sebastian Collective Salons next month, it will include four hair cleansers and three conditioners in 250-mL custom bottles from Captive Plastics (Piscataway, NJ).

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“We wanted an image that reflects our very contemporary company,” says Robert Galbraith, director of packaging, advertising, and merchandising at Woodland Hills, CA-based Sebastian Intl. Or, to quote a Sebastian press release, the new hair care products are “packaged in elegantly chic alabaster and muted platinum bottles with clean lines and a simple, timeless feel.”

Extrusion-blown of high-density polyethylene, the bottles are screen-printed in two colors front, one color back. The cap is injection-molded polypropylene with pewter metallic colorant added. Caps come with or without a hinged dispensing feature, depending on the product. The Collection products sell for $7.95 to $12.95 exclusively at Sebastian Collective Salons across the country.

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