A tasty redesign

Tasty Baking Co. released a new and improved packaging look for its TastyKake products in March.

Pw 19400 We Tastykake

The new graphics were designed to showcase Tastykake's products with eye-catching photography that increases appetite appeal. The new design concept was carried out by DePersico Creative Group. "For all of us here, this is a significan milestone as we continue to transform our company," says Charles Pizzi, president and CEO of Tasty Baking Co. "Today, we are announcing one of the most packaging redesigns in the company's 90-year history. We've done extensive testing of our new packaging with consumers, and they loved this new design. The new design gives the brand a fresh, modern look."

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