Ken McGuireDigital TransformationHow AI Is Rewriting the Rules of New Product and Package TestingVirtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.November 21, 2025WorkforceWhen is the Right Time to Hire In-house Packaging Expertise?Factor in whether packaging is critical to a company's business strategy, if new product forms require innovative packaging, and if recurring technical problems are an issue.August 13, 2025Operational ExcellenceColumn: Emerging Brands, What Do You Want to Be When You Grow Up?Fledging CPGs face a ton of early packaging decisions that will have repercussions as they scale. Being deliberate and clear eyed about early packaging choices is key. Consultant Ken McGuire, former P&G exec asks "what do you want to be when you grow up?"February 17, 2025Page 1 of 1Top StoriesDigital TransformationHow AI Is Rewriting the Rules of New Product and Package TestingVirtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.RecyclingUSPP Clarifies Physical and Chemical Recycling’s Place in CircularityDigital TransformationHow These Two CPGs Boosted OEE and Speed With Digital TwinsDigital TransformationLive from Automation Fair: What CPGs Should Ask OEMs About Digital TwinsSponsor ContentInnovative packaging solutions
