Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Chris O'Clair

Workforce
Column: Secret Synergies Between Packaging and Entertainment
Where else but the characteristically multi-disciplinary field of packaging can skills gleaned hosting pub trivia make an impact on the design and engineering behind the look and feel of a product you see on the shelf?
February 9, 2024
Pub trivia hosts learn a lot about how people think by reading through contestants wildly disparate answers to seemingly simple questions. Chris O'Clair parlays that into packaging design.
Page 1 of 1
Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
Through the Line: Packaging and Processing
Digital Transformation
Through the Line: AI Chat-enabled Packaging Machine Copilots
The cups are currently being introduced in Germany, France, Switzerland, and Austria, with launches planned later this year in the UK and Ireland.
Recycling
Starbucks, Amazon, and PepsiCo Design Paper-based Packaging
AXTRA: Engineering efficient bottling & packaging lines
Sponsor Content
AXTRA: Engineering efficient bottling & packaging lines