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Russ Napolitano

Cosmetics/Personal care
Connect on the "I" level for brand success
Today’s successful package designer/brand strategist faces a much more difficult job than a decade ago.
April 30, 2005
Pw 11705 Si Jjlotion
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Top Stories
Through the Line: Packaging and Processing
Recycling
Through the Line: Palm-Sized Carton Delivers 180 Doses of Skin Care
How can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
The updated packaging is expected to replace around 600 tons of virgin plastic annually.
Recycling
Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging
Stainless Steel Liquid Mixers for Demanding Sanitary Applications
Sponsor Content
Stainless Steel Liquid Mixers for Demanding Sanitary Applications