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By Judy Rice

Containers
New design, and a 40% sales boost, for Gentleman Jack
Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.
April 8, 2010
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
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Sustainable Packaging
Sustainable Packaging Trends to Watch at PACK EXPO Las Vegas
Packaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.
Alpro’s connected packaging experience features an on-pack QR code that links to a web app styled as a classic adventure video game.
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QR Code Brings Play to Danone’s Plant-Based Kids Line
The intersection of growth and sustainability-linked knowledge building, increasingly driven by policy, prompts change, says AMERIPEN Executive Director Lynn Dyer.
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Global Packaging Trends Point to a New Strategic Approach
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Sponsor Content
Traceability in Packaging: From Obligation to Opportunity