By Judy RiceContainersNew design, and a 40% sales boost, for Gentleman JackBrown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.April 8, 2010Page 1 of 1Top StoriesPACK EXPOHow The PACK Challenge Builds Tomorrow’s Packaging WorkforceThe PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.Package DesignPackage Design Plants a Flag for Non-Alcoholic Craft BeerRecyclingAmcor, Mondelez Norden, and Borealis Design Packaging for RecyclabilityRecyclingCPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles RemainSponsor ContentRAPPLON® Homogenous Elastic Belts by Ammeraal Beltech