By Judy RiceMaterials & ContainersNew design, and a 40% sales boost, for Gentleman JackBrown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.April 8, 2010Page 1 of 1Top StoriesSustainabilityIBM's Bill Green Says Sustainability Can and Should Be Everyone's JobAt the ISTA Forum's TransPack, Green said that beyond the business and moral case for reducing carbon impact, environmental regulations around the globe are increasing and getting more diverse, and companies must be ready.WorkforceClemson Announces Spring 2024 Outstanding Packaging Science Senior Award WinnersBusiness IntelligenceData and Analytics Management Varies Across CompaniesDigital TransformationApplesauce Maker Fortifies Supply Chain with Procurement TechSponsor ContentSupporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura