Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesBio-basedBioplastics to Double by 2030; Packaging Leads the MarketAt the European Bioplastics Conference, EUBP reports sharp growth across key bio-based polymers and confirms that packaging will continue to drive the bioplastics market through 2030.Filling, Capping & ClosingCoke Bottler Cuts Co-Packing, Adds Aseptic Line for Fuze Tea, PoweradePackage DesignPatrón Tequila Introduces First New Bottle Design in Over Three DecadesRecyclingThrough the Line Podcast: Top Episodes of 2025, #5 SC Johnson Calls for EPR Clarity at Packaging Recycling SummitSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
