Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesRecyclingMRFs, Markets, and the Business of BalesAt the Packaging Recycling Summit, a panel of MRF leaders broke down what really happens after the bin, why markets matter, and how brands can design packaging that actually makes it through the system.Coding & MarkingCerveza Charro Pioneers 2D Code Adoption on Its LabelsRoboticsA3: Food, CPG Robotics Investments in Brief Lull After Pandemic SurgeRecyclingBehavioral Science Meets the Blue BinSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
