Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012HomeWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009SustainabilityShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesContract Manufacturing and PackagingCo-man/Co-pack Rides the Wave of Adult Ice Pops, Pouched AlcoholAdult beverage branding and marketing firm Iconic Brands merges with co-man/co-pack TopPop Packaging to address the rapidly growing market for RTD cocktails and RTF adult ice pops, as well as more healthy options for wine and spirits.PEI 2022Latest Packaging Automation Trends for Cosmetics, Beauty CarePackage DesignIoPP’s Inaugural ‘Fundamentals of Medical Device Packaging’ Course a SuccessSustainabilityTru Earth’s Detergent Strips Eliminate the Weight of WaterSponsor ContentBulk Bag Discharging: Control Dust and Eliminate Material Waste
