Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesBagging & PouchingJiffy Mix Modernizes Packaging With Flexible, Compact CellsChelsea Milling Co. found a way to replace 18 filling lines with brand new equipment with no interruption in meeting consumer demand and without laying off any of its valued employees.PMMI NewsPMMI Foundation Awards More Than $160,000 in 2025 Scholarships to Emerging Leaders in Packaging & ProcessingRoboticsAutomation Aligns Around Standards, AI, and Real-World UsePackage DesignThrough the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package RedesignSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks
