Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesRecyclingThrough the Line: Palm-Sized Carton Delivers 180 Doses of Skin CareHow can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.Package DesignBeer Label Lessons: A Masterclass in Visual EngagementBio-basedCompostable Capsules for Nespresso Original Line SystemsRecyclingCadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in PackagingSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid Blends
