Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesBusiness IntelligencePractical Applications for the Future of Remote ServicesEnd-users are finding remote services and monitoring are ideal for OEM support, but in-person visits are harder to replace for things like FATs and some training.DesignAmazon’s AI Model Intuitively Right-Sizes PackagingPackage Design3D-Printed Molds Speed New Unilever Bottle Designs to MarketPACK EXPORegistration Is Open for PACK EXPO International 2024Sponsor ContentSupporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura