Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingLong a source of sticky frustration, Laffy Taffy’s wrappers have been reengineered for a clean, one-pull opening, just as sales surge and the brand refreshes its signature jokes.SustainabilityNew Research Hub C3PS Tackles Packaging ChallengesRecyclingTarget, Brazilian Pet Foods, and Ahlstrom Design Paper-based PackagingBio-basedGrove Toilet Cleaner Pods Reduce PVA, Use Compostable PouchSponsor ContentNavigate Complex Indoor Environments
