Marianne Rosner KlimchukOperational ExcellenceBrands at thumbnail sizeI enjoy spending time in a supermarket. The attraction is less for the physical act of grocery shopping and more for the investigative experience.August 5, 2015HomeTips on package designFor this month’s column I’ve elected to share key insights on package design from Bernie Hadley-Beauregard, principal owner of Canadian design firm Brandever, and Laurie Millotte, Brandever’s creative director.December 7, 2013BeverageMicro beers, macro attitudeIf you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.August 9, 2013HomeDon't forget that proper research should precede packaging designA critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.February 1, 2013HomeJob prospects good for gradsDespite a barrage of news stories about how bleak the job prospects are for college grads, students graduating with a Bachelor of Arts degree in Packaging Design from this institution are busy interviewing and evaluating job offers.July 31, 2012HomeInnovation trumps imitationThe Paramount Farms suit filed against Walgreens’ PL Pistachio packaging claiming trademark infringement and unfair competition is intriguing to say the least.August 31, 2011HomeTrends in packaging designMarianne Rosner Klimchuk discusses trends in packaging design with director Bronwen Edwards of London-based brand agency Brandhouse.September 8, 2010HomePackage designers: Embrace irreverenceIrreverent brand packaging designs—ones that are edgy, evoke energy, reflect a social agenda, or take a design risk—represent a small minority in the world of predictable marketing solutions.March 8, 2010Beverage'Generic Modern' misfiresFood packaging from a university perspectiveMay 4, 2009Page 1 of 1Top StoriesWorkforceGirl Scouts Introduce SPE Foundation-Backed Sustainable Packaging PatchThe new Girl Scout Gold Award SPE Foundation Grant is now available for eligible Girl Scouts who wish to make a positive impact on community recycling, sustainability, or diversity in STEM, helping fund scout troops interested in participating.SustainabilityJohnson’s Introduces Range of Baby Refill CartonsBusiness IntelligencePractical Applications for the Future of Remote ServicesDesignAmazon’s AI Model Intuitively Right-Sizes PackagingSponsor ContentHow CooperVision Streamlined Packaging Artwork Management
