HomeMarianne Rosner Klimchukassociate chairpersonOperational excellenceBrands at thumbnail sizeI enjoy spending time in a supermarket. The attraction is less for the physical act of grocery shopping and more for the investigative experience.HomeTips on package designFor this month’s column I’ve elected to share key insights on package design from Bernie Hadley-Beauregard, principal owner of Canadian design firm Brandever, and Laurie Millotte, Brandever’s creative director.HomeMicro beers, macro attitudeIf you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.HomeDon't forget that proper research should precede packaging designA critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.
