Maria Mascaraque

Altering taste perceptions through multisensory packaging

Learn how the colors you choose for your packaging and the weight of the package can influence consumers’ perception of the taste of the product inside.

February 28, 2016

Maltesers is a good example of red packaging associated with sweet flavor.

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Teams compete with their packaging machinery at PACK EXPO International after a semester and a half of building.

How The PACK Challenge Builds Tomorrow’s Packaging Workforce

The PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.

Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.

Package Design Plants a Flag for Non-Alcoholic Craft Beer

The blister pack has achieved an HTP-Cyclos recyclability rating of 87% within the rigid HDPE stream and 73% within the mixed flexible polyolefin stream.

Amcor, Mondelez Norden, and Borealis Design Packaging for Recyclability

Paper’s widespread recyclability enables CPGs to incorporate post-consumer materials and reduce use of virgin resources.

CPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles Remain

Need a custom belt for a unique packaging challenge?

Need a custom belt for a unique packaging challenge?