Jim GeorgeFlexiblesMeasuring value? Go beyond the 'box score'As you put each expense under the microscope, do some extra critical thinking and understand the total value you’re getting in return for your check.August 4, 2009ContainersNew vodka and a touch of elegance, at $37 per bottleFirst impressions are everything for a new brand, especially in a crowded aisle like vodka.August 3, 2009HomeThe evolution of package prototypingThe process of creating shelf-ready packaging samples that accurately reflect the look and feel of the real thing is undergoing change that will benefit marketing teams seeking the best possible package. The Comp24 Group (www.comp24.com) is one company that produces package prototypes, and company President Ken Wasserman discusses with marketing & design editor Jim George what brand marketers and those in the supply chain need to know if they haven’t considered prototyping recently.August 2, 2009HomeCapsule and liquid-filling lines help All American expandSports nutrition and supplement products manufacturer and co-packer All American Pharmaceutical eases growing pains with new capsule and liquid-filling lines.July 29, 2009HomeSurvey: 91% of shoppers will stick with private labelAn overwhelming majority of U.S. supermarket shoppers will continue purchasing store brand products after the recession is over.July 21, 2009Home91% of shoppers will stick with private labelA poll conducted in June 2009 reports that 91% of shoppers say they will continue buying store-brand products even after economic conditions improve.July 7, 2009BeverageBrewer toasts high-quality images on cansJuly 3, 2009HomeRenuzit adds breath of fresh air in 'deodorizers'The home-deodorizer category conjures up thoughts of bland and industrial. But the Dial Corp. evolved the packaging of its Renuzit to sidestep the sameness of the category.July 2, 2009HomeLightweight bottle propels water categoryPepsiCo has introduced lighter-weight, eco-friendly packaging in a new bottle for Propel fitness water.June 15, 2009Prepared FoodsBowls extend Del Monte into produce sectionWhen line extensions place a longtime brand in a new section of the store, the right packaging and brand message are essential.June 5, 2009Previous PagePage 32 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentNavigate Complex Indoor Environments
