Jim GeorgeSustainable PackagingEmpowering the Conscious ConsumerSlowly, the U.S. is moving toward a smaller carbon footprint, and new research points to a growing consumer desire to embrace products and packaging that are good for both the body and the environment. Understanding these consumer motivations also can benefit product manufacturers’ bottom lines, says Ken Neiheisel, chief creative officer at independent design consultancy Marsh Inc.May 3, 2010HomeA snapshot of the future: The brand is where it's atAnnual Brand Keys study find that real brands, as opposed to products, will turn heads at shelf as the consumer value equation shifts to ‘value for dollar.’April 30, 2010DairyCustomization: Another path to brand extensionsStarbucks is using this tactic in extending its Frappuccino brand in time for summer. The approach includes a partnership with PepsiCo for a grocery store product.April 30, 2010Cosmetics/Personal careProspects brighter for aerosol-can market after mixed 2009After several successive record years, demand for aluminum aerosol cans dipped in 2009, the year of the global economic crisis. Compared with other segments of the packaging industry, though, the sector got off lightly.April 26, 2010RecyclingPepsiCo launches 'grip' pack in IndiaProprietary design for Mountain Drew makes bottles easier to hold, and the company plans to extend the design to additional global markets.April 26, 2010BeverageFrench vintner aims to take wine in new directionsBoisset Family Estates is getting away from the traditional glass bottle and going with a plastic bottle and a Tetra Pak container. Aluminum containers might be next.April 22, 2010SustainabilityLatest research gives PET's environmental footprint more supportGerman trade group’s measurements determine that PET is as green as glass, following separate research that also produces favorable findings for the resin.April 21, 2010HomePackaging drives awareness, with execution heading the priority listPackaging does trump traditional advertising in value in today’s marketing campaigns. But don’t let technology alone drive future in-store efforts. Total execution will count.April 21, 2010HomeKraft CMO sounds warning to FUSE audience: 'Retailers are building brands'“Private label,” as a term generically defining retailers’ product-marketing approach, is antiquated, said Kirsten Lynch, chief marketing officer at Quaker Foods and Snacks, a division of PepsiCo.April 21, 2010ContainersWhat today's consumers want in cosmetic packagingFunctionality is essential and eco-friendliness is highly desirable. Some consumers even prefer a bit of ‘attitude’ with their favorite brand.April 20, 2010Previous PagePage 19 of 51Next PageTop StoriesSustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasPackaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.Digital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachDigital TransformationThrough the Line Podcast: Humanoid Robots in PackagingSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
