Dr. R. Andrew HurleyHomeCreate packaging with personalityAs examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity—and the courage to use it—can go a long way toward cultivating brand loyalty.February 8, 2019HomeCracking open packaging innovationSome of the best examples of packaging innovation are those that address unarticulated consumer needs by offering greater functionality and enjoyment of existing products.September 15, 2018HomeThree methods for optimizing packaging for salesWhen designing packaging for the time-limited and generally overwhelmed shopper, the way you communicate value has a direct impact on how shoppers behave.July 30, 2018HomeYour next packaging hire could be a liberal arts majorA presentation on the packaging field to a high school digital media arts class leads to an Aha! moment on how to engage a growing generation of packaging professionals.January 20, 2018HomeEmbrace conflict: Befriend your competitionA rising tide lifts all ships; pay close attention to your product-category neighbors, and you can leverage their packaging decisions to your own benefit.November 20, 2017HomeHow spam phone calls can inspire great packaging designsA call from a telemarketer spurs insights on how package designers can leverage packaging to deliver highly customized, and thus differentiated, packaging.September 3, 2017Reusable/ReturnableOwn that unboxing experience: E-commerce packaging in the spotlightTo assuage consumers’ concerns over products purchased online, brand owners create their own ‘unboxing’ videos along with packaging that accommodates easy-to-assemble products.July 31, 2017HomeDisrupting the shelf – from the bottom upGive your consumers a reason to use bottom-up processing—or go off autopilot—when viewing your products on-shelf by creating disruptive packaging design.May 6, 2017RecyclingWhy you should let Ben Franklin help design your next packageBen Franklin advised that allowing someone to do you a favor makes them more favorably disposed toward you. Find out how CPGs are using this tactic with consumers.March 20, 2017HomeCognitive dissonance and the point of minimum justificationCreating cognitive dissonance through your packaging and offering a minimum point of justification can result in positive feelings for the consumer about purchasing your product.January 7, 2017Page 1 of 2Next PageTop StoriesContract PackagingHow CVS Store Brands Handles Refreshing a 5,000-item Private Label PortfolioCVS VP Michael Wier says store-brand growth and product/package localization are adding manufacturing complexity. Keychain CEO Oisin Hanrahan tells PW that the newly launched Keychain 360 helps retailers and brands manage private-label packaging specs, vendors, and compliance across outsourced supply chains.CartoningSpanish Juice Brand Debuts Aseptic Pack with Paper BarrierPMMI NewsFinding Skilled Workers Remains a Major Challenge That May WorsenCase/Tray PackingNew Line Runs Party Drinks and Pickle PotionsSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks
