HomeDr. R. Andrew HurleyContributing EditorHomeCreate packaging with personalityAs examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity—and the courage to use it—can go a long way toward cultivating brand loyalty.HomeCracking open packaging innovationSome of the best examples of packaging innovation are those that address unarticulated consumer needs by offering greater functionality and enjoyment of existing products.HomeThree methods for optimizing packaging for salesWhen designing packaging for the time-limited and generally overwhelmed shopper, the way you communicate value has a direct impact on how shoppers behave.HomeYour next packaging hire could be a liberal arts majorA presentation on the packaging field to a high school digital media arts class leads to an Aha! moment on how to engage a growing generation of packaging professionals.