Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingLong a source of sticky frustration, Laffy Taffy’s wrappers have been reengineered for a clean, one-pull opening, just as sales surge and the brand refreshes its signature jokes.SustainabilityNew Research Hub C3PS Tackles Packaging ChallengesRecyclingTarget, Brazilian Pet Foods, and Ahlstrom Design Paper-based PackagingBio-basedGrove Toilet Cleaner Pods Reduce PVA, Use Compostable PouchSponsor ContentNavigate Complex Indoor Environments
