Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesPACK EXPOHow The PACK Challenge Builds Tomorrow’s Packaging WorkforceThe PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.Package DesignPackage Design Plants a Flag for Non-Alcoholic Craft BeerRecyclingAmcor, Mondelez Norden, and Borealis Design Packaging for RecyclabilityRecyclingCPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles RemainSponsor ContentStainless Steel Liquid Mixers for Demanding Sanitary Applications
