Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesBusiness IntelligenceE-Commerce Challenges and Opportunities for Craft ProducersAs the e-commerce channel grows for craft beer and spirits, producers need to work through legal and logistical challenges to successfully deliver products to consumers’ doorsteps.Materials & ContainersCoke's ‘First in Decades’ PET Lightweighting Project Sends Supply Chain RipplesSustainabilityPlastics Industry Association Educates Consumers, Policymakers on RecyclingSustainabilityReports: Collaboration, Shared Systems Vital for Reuse RevolutionSponsor ContentCase Study: Bulk Bag Discharger Increases Uptime and Reduces Changeover Times