Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesRecyclingMRFs, Markets, and the Business of BalesAt the Packaging Recycling Summit, a panel of MRF leaders broke down what really happens after the bin, why markets matter, and how brands can design packaging that actually makes it through the system.Coding & MarkingCerveza Charro Pioneers 2D Code Adoption on Its LabelsRoboticsA3: Food, CPG Robotics Investments in Brief Lull After Pandemic SurgeRecyclingBehavioral Science Meets the Blue BinSponsor ContentTraceability in Packaging: From Obligation to Opportunity
