Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesPEI 2022PACK EXPO International 2022 Innovations ReportBack after four years, PACK EXPO International convened more than 44,000 attendees during its Oct. 23-26 run at Chicago’s McCormick Place, thus surpassing the 2018 event.Coding, printing & labelingDigital Printing Drives Case ProductionWorkforceHennepin Technical College Awarded Packaging World, PMMI ScholarshipSustainabilityPersonal Care Startup Selects Plastic for Reusable Deodorant CaseSponsor ContentBranding starts here with Hummingbird®.