Dr. R. Andrew HurleyHome‘Simplicity is the ultimate sophistication’Memory may be responsible for driving more sales than you think. What do you want consumers to remember?November 20, 2016HomePackaging is the search engine optimization of retailHow do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.September 25, 2016HomeLeveraging anthropomorphic aspects in packaging designTo me, packaging is a canvas, and when I look at canvases, I expect to see art—something fun, something interesting, something...disruptive.August 1, 2016Previous PagePage 2 of 2Top StoriesRecyclingThrough the Line: Palm-Sized Carton Delivers 180 Doses of Skin CareHow can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.Package DesignBeer Label Lessons: A Masterclass in Visual EngagementBio-basedCompostable Capsules for Nespresso Original Line SystemsRecyclingCadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in PackagingSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid Blends