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Lauren Gibbons Paul

Lauren Gibbons Paul is a business and technology freelance writer. She writes frequently on automation and controls topics as well as technology trends for publications, including SAP Insights and CIO.

Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
Through the Line: Packaging and Processing
Digital Transformation
Through the Line: AI Chat-enabled Packaging Machine Copilots
The cups are currently being introduced in Germany, France, Switzerland, and Austria, with launches planned later this year in the UK and Ireland.
Recycling
Starbucks, Amazon, and PepsiCo Design Paper-based Packaging
AXTRA: Engineering efficient bottling & packaging lines
Sponsor Content
AXTRA: Engineering efficient bottling & packaging lines