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Procter & Gamble

From Procter & Gamble - Page 6
BEFORE & AFTER. Shown below left is the perforated case that came before the tray-plus-hood format above. On-shelf presentation
P&G optimizes its shelf-ready packaging
Pw 210477 Thumbnail 2 C3e041fa V8
OFF THE SHELF: Flexible packaging flexes its muscles
Pw 5999 Web Venus
Gillette shaves material from razor packs
Pw 6376 Dawn
Dawn's dual-product package differentiates brand
Pw 6634 Cascade Complete Tub
A 25% premium through design? P&G hopes to clean up in dish detergent
Pw 6963 Downy
Fabric care bottle conjures cosmetics appeal
Pw 7026 Web Downy
Downy bottle conjures cosmetic appeal
Pw 8964 Machine Shot
P&G gains throughput plus cost savings
A decorated cap provides additional marketing impact in the store. The shrink-sleeve label is robust enough to withstand the r
P&G extends branding to cap, meeting tight launch timetable
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
Cap turns billboard in P&G cross promotion
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
P&G extends branding to cap, meeting tight launch timetable
Pw 11401 We Iams
It's all gravy for new IAMS line
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