Procter & GambleFrom Procter & Gamble - Page 6Dawn's dual-product package differentiates brandA 25% premium through design? P&G hopes to clean up in dish detergentFabric care bottle conjures cosmetics appealDowny bottle conjures cosmetic appealP&G gains throughput plus cost savingsP&G extends branding to cap, meeting tight launch timetableCap turns billboard in P&G cross promotionP&G extends branding to cap, meeting tight launch timetableIt's all gravy for new IAMS lineHolistic designP&G gets a handle on fabric softener packsTechnology opens a door at P&GPrevious PagePage 6 of 8Next Page