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Standing Out with Sustainable Strategies in Craft Beer and Spirits

Craft beer and spirits producers can connect with eco-conscious consumers through sustainability strategies including material switches, better labeling, and lightweighting.

Material switches are one way craft producers can connect with sustainability-focused consumers.
Material switches are one way craft producers can connect with sustainability-focused consumers.
PMMI Business Intelligence: 2024 Craft Beer and Spirits - Success Through Packaging

Consumers want their next purchase to match their own sustainability values. Even with the challenges it may bring, this consumer demand opens an opportunity for craft beer and spirits producers to stand out with sustainable strategies, according to PMMI Business Intelligence’s 2024 “Craft Beer and Spirits: Success Through Packaging” report.

Among consumers under 45 years old, 86% are willing to pay more for sustainable packaging, while 57% are less likely to purchase products they perceive as having a harmful sustainability impact, Business Intelligence researchers quote from Sarah Miller’s article, “IWSC Market Insight: Sustainable Spirits Packaging.”

Where to start with sustainability strategies in craft beer and spirits

Craft producers should start with the package itself when analyzing sustainability credentials, as the material, format, size, and weight are all important considerations.

For craft producers, it is often a good idea to combine multiple different package sustainability solutions into one holistic packaging sustainability strategy. 

There is no single right answer as to how craft producers should build a sustainable packaging identity for their brand, but there are several common approaches to consider, including labeling, material switches, and lightweighting.

Label sustainability

To improve label sustainability, craft producers should make sure they are using environmentally friendly adhesives for their labels.

Sustainable glues can improve the environmental image of a product. That said, craft producers must ensure the glue is still strong enough to hold up to moisture accumulation during production and shipping, yet still be relatively easy to remove and wash off for recycling.

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