Michelle Bryson, Global Sustainable Packaging Leader for BW Packaging, authored this piece, and it is a chapter from her upcoming “How to Involve Your OEM: A Beginner’s Guide to Sustainable Packaging and Machinery.” It is reposted on PMMI Media Group websites with permission.
When I first began working in the corporate sustainability space, the word “trend” was commonly used to describe the heightened demand we’re all experiencing for more sustainable packaging solutions. But a trend is something that’s here one day and gone the next. As you start to dig in and understand what's going on in the world of sustainability and what it really takes for a business to become sustainable, you’ll quickly realize the truth: sustainability is not a trend.
