A recent partnership of Liffey Meats and Graphic Packaging International will supply 2 million PaperSeal tray units annually to Lidl. The packaging includes a fully lined, cut, and glued PaperSeal tray—a barrier-lined paperboard alternative to traditional plastic vacuum skin packaging (VSP). The new Lidl product, made exclusively for the Irish market, will feature Angus and dry-aged Angus with full farm-to-fork traceability from Liffey Meats.
The PaperSeal tray features 80 to 90% less plastic than traditional trays, supporting Liffey and Lidl’s sustainability goals,” explains Lauren Hutchinson, senior sales manager for PaperSeal at Graphic Packaging International. “The tray provides consistent seal integrity to keep the product fresher for longer, up to 28 days of shelf life, depending on the application, and prevents unnecessary food waste.”
For ease of recycling, consumers can easily separate the liner from the tray post-use, making the tray itself 100% recyclable to ensure circularity. The launch is part of Lidl’s “A Better Tomorrow” strategy, which involves reducing plastic packaging volumes by 20% by the year 2022, as well as delivering 100% of its fresh beef from locally sourced suppliers.
