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Annual OTC Package Design Gallery: Part 2

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

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This is Part 2 of our three-part series. 


Procter & Gamble ZzzQuil Pure Zzzs 

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Pros

  • Flowers and hops make a splash on the carton for an herbal product with bright melatonin-free callout
  • How 2 Recycle symbol leaves no guesswork for blister tray and carton disposal
  • Tablet size and directions are clear on side panel; spot gloss lettering on matte purple band

Notes

  • Consumers may wonder about excess carton depth for one blister sheet, but this was likely needed to ensure the carton stands up

 

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