Flowers and hops make a splash on the carton for an herbal product with bright melatonin-free callout
How 2 Recycle symbol leaves no guesswork for blister tray and carton disposal
Tablet size and directions are clear on side panel; spot gloss lettering on matte purple band
Notes
Consumers may wonder about excess carton depth for one blister sheet, but this was likely needed to ensure the carton stands up
RB Health Mucinex FREEFROM Cold & Flu
Pros
Like others this year, the bottle highlights what is absent, including artificial colors and alcohol
Stark beige label breaks from traditional cold imagery and keeps the focus on orange accents such as "Free From" tamper evidence sticker
Back label features two peelable layers to accommodate drug facts—while this required some time in peeling, it prevents the need for a carton or leaflet
Embossed black opening instructions stand out on white cap
Notes
One may wonder about peeling two layers of labels to get to the directions, but perhaps this was done to keep the directions on the last (bottle touching) layer for security
Hyland’s Daytime Oral Pain Relief for Baby
Pros
Outer carton features an illustration of the inner bottle, fill line, and tablet size so parents know what to expect
Clear copy details product effects, lack of belladonna
Beaver, sun and leaf imagery fit the oral product category and theme of “homeopathic,” “gentle” and “natural active ingredients”
Disposal: Bottom of carton says Please Recycle
CR HDPE bottle features easy-to-read peelable label
Notes
The average consumer may wonder about the size of the carton for the small bottle, and may miss that the bottle is recyclable as well
Peelable label on bottle was beginning to peel off of bottle upon removal from carton
GSK Consumer Healthcare Robitussin naturals
Pros
Leaf and honey images highlight ingredients
Front label copy notes what is absent: artificial colors, favors, alcohol, etc.
Suggested use—3 gummies daily—is clear and says not to exceed
Link to non-GMO standards website stands out in green
Notes
Product info, warnings and storage are fairly clear with use of some bold font, but could benefit from other colors or boxes to break up text
Consumer may miss the transparent recycling symbol on the bottom of PETE jar
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