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Annual OTC Package Design Gallery: Part 1

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Kids Stress Relief

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting.


Trends on the shelves

  • While perhaps not pandemic-related (with formulation, package design and commercialization often taking years), there was a notable increase in stress-fighting, anti-anxiety, and calming products, even for children.
  • Blues, greens, and serene imagery were featured more prominently than last year.
  • The minimalist trend continued with whitespace on labels and cartons, and casual, quippy copy directed at consumer.
  • Larger mainstream brands used nature-inspired images and touted few ingredients or “what’s absent” from the product.
  • More recyclable packaging and instructions featured.

Garden of Life Kids Stress ReliefKids Stress Relief

Pros

  • A shrink sleeve makes the most of the real estate, offering founder’s story, icons for expected effects, and symbols for gluten-free, recyclability, renewable energy use, and more
  • Calming sea and cloud images; suggested use lets parents know daily dosage
  • Square jar stands out on shelf; wide mouth child-resistant (CR) lid was easy to open

Notes

  • The sleeve was a bit curved on the bottom of two panels, which caused copy to distort slightly but it remained legible
  • Customers would presumably need to remove the sleeve before recycling





Olly Goodbye Stress Gummies

Screen Shot 2021 06 04 At 2 18 51 Pm

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