Explore all the latest packaging trends, all at PACK EXPO International
Discover new packaging and processing solutions from 2,500+ exhibitors, all under one roof at PACK EXPO International, Nov. 3 – 6 in Chicago.

Augmented Reality Packaging Innovations for CPGs, Beer and Wine Industry

Pizza Hut, and White Castle - in conjunction with Coca-Cola, are rolling out new novelty AR technology packaging, while the beer and wine industry will see options for a new virtual customer experience.

Winerytale is being rolled out to California wineries
Winerytale is being rolled out to California wineries
Winerytale

AR technology allows consumers to play Pac-ManAR technology allows consumers to play Pac-ManPizza HutAccording to the AIPIA, Pizza Hut has launched a limited-edition pizza box that uses AR technology to allow consumers to play Pac-Man via a QR code. They can then share their score to Twitter to enter a drawing for a custom Pac-Man gaming cabinet.

White Castle CupsWhite Castle, in celebration of its 100th birthday, has partnered with Coca-Cola to introduce a series of three collectable AR soft drink cups. According to the AIPIA, the cups were designed by Columbus artist Bryan Moss to feature different milestone time periods for the company and come alive with sound and motion when viewed through a smartphone.

BEERSCANS™ uses an AR platform targeted to the craft beer industryBEERSCANS™ uses an AR platform targeted to the craft beer industryBEERSCANS™For the beer and wine industry, BEERSCANS™ and Winerytale will offer a “unique customer experience” through an AR platform that allows brands to share their own branding experience with the consumer. BEERSCANS™ is targeted to the craft beer industry and will launch in July initially with 50 brands.

Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
Read More
Check out new technology from 2,500+ packaging & processing suppliers
New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
Read More
New e-book on Multipacking and Case Packing