Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Grain-free dog food line is appealing with spot-coated graphics

According to the FPA, 'eye-popping graphics' and a 'powerful shelf impact' were the aspects that earned a Gold award for Printing & Shelf Impact for the stand-up pouch converter for Nutro Ultra Grain Free pet food.

Nutro Ultra Grain Free
Nutro Ultra Grain Free

A technically unique project, this graphically stunning, FPA Gold award-winning bag by converter Plastic Packaging Technologies, LLC, was the first commercial item printed by PPT with a registered soft-touch coating on select areas of the bag, says the converter.

The Nutro Company of Nashville has been a provider of natural pet-food products sold exclusively at pet specialty stores for more than 86 years. For its Nutro Ultra Grain Free dry dog food line, Nutro looked to PPT in mid-2017 to provide a pouch with the look and feel of a soft-touch varnish coating. Through 10-color, solvent-based flexo printing, PPT produced a bag with varnish detail that allowed for design highlights.

Neither Nutro or PPT was willing to provide much technical detail on the bag, however it is described by PPT as a “flat-bottom box pouch” with “straight sides that enable excellent casing and freight density, outstanding presence at retail, and ideal home storage.”

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO