Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Nomadic’s Kefir package design conveys Middle East influence

Probiotic milk drink line employs dairy-influenced white bottles and closures with a striking blue label printed with an illustration of the Caucasus Mountains to stand out on shelves.

Probiotic milk drink line employs dairy-influenced white bottles and closures with a striking blue label printed with an illustration of the Caucasus Mountains to stand out on shelves.
Probiotic milk drink line employs dairy-influenced white bottles and closures with a striking blue label printed with an illustration of the Caucasus Mountains to stand out on shelves.

Standing out in an increasingly competitive fermented drinks market is becoming more important. To help strengthen the position of its newly launched range of Kefir-brand drinks, Donegal, Ireland-based Nomadic Dairy worked with multi-disciplinary design studio Carter Wong.

The London-based design firm enlists colorful and authentic illustrations of the Caucasus Mountains—where kefir is said to originate from— helping the lemon, raspberry, and natural varieties gain shelf appeal and brand recognition. The company’s online “story” suggests its beginnings trace back to the Middle East, and includes Asian influences, even though the company is based in Donegal, Ireland.

Nomadic’s fermented probiotic milk drink contains live cultures that aid digestion and gut health. Carter Wong delivered the wider brand identity for Nomadic in 2014, rebranding from Bio Green Dairy following its acquisition by The Different Dairy Company. The updated identity of Nomadic captures the brand’s commitment to traveling the world in discovery of new taste and flavor profiles and shaped its wider look and feel, including a logo of a young boy leading a cow.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report