Hongyang Biotechnology Co., Ltd. is an animal health management and farm management provider in the livestock sector in China. The company recently entered into a Memorandum of Understanding to establish a strategic partnership with TruTag Technologies, Inc., a security and technology provider serving global businesses and governments.
The partnership will seek to implement TruTag’s security platform across Hongyang’s growing livestock portfolio of 1,500 farms throughout China. The cooperation will initially target the pig industry with the potential to expand into other livestock categories. Areas of specific focus will include the direct marking and authentication of livestock and meat packaging.
“Hongyang will provide detailed illustration of livestock’s farm-to-table chain in China,” says Yangjun Lu, Founder/CEO of Hongyang Biotechnology. “TruTag and Hongyang will jointly develop a secure ID solution for tracing livestock and meat products. This jointly developed solution will implement anti-counterfeiting functions, data collecting function and product tracing function along the whole value chain.”
