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Organic cereal package conveys natural ingredients

Freestone’s cereal package aligns brand identity with pastel colors to differentiate itself on shelves.

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Kate Freestone, the former founder of Rude Health entered the organic cereal realm and launched U.K.-based Freestone’s, her third cereal brand to market. Her love for natural food and nostalgia for growing up in idyllic Somerset, England surrounded by nature’s ingredients inspired her to break into the market.

Slice Design was tasked with creating a clear brand identity and packaging graphics to convey the authenticity of the brand and help it stand out among competitors.

Freestone’s product range consists two mueslis and two porridges with more products in the pipeline for future release. With much debate on how to create differentiating names for the four products, it was decided upon to use a unique numbering and mix system. Freestone’s will launch with Muesli No.1, Birchermüesli No.2, Porridge No.3, and Porridge No.4.

Freestone’s believes healthy eating doesn’t have to come at the expense of great taste, which is the reason the copy, “Why compromise?,” is featured on the package as a sub strap.

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