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Household cleaner packages pop with effervescence

New packaging graphics across the full line of Lemi Shine’s cleaning products include vibrant colors, retro typography, and an effervescent bubble pattern to convey a powerful and safe solution.

Lemi Shine After
Lemi Shine After

A bright-yellow slice of lemon, effervescent bubbles, and typography with a retro-’50s flair make up the new package graphics for a full line of household cleaning products from Lemi Shine. The Austin, TX-based, family-owned company has been in the business for 22 years, first launching its Lemi Shine Detergent Booster. Since then, it has expanded its portfolio to include more than 10 different products—among them, a multi-use appliance cleaner, a dual-chambered, powder and gel dish detergent pod, and a spot- and stain-resistant surface cleaner—all using 100% natural citric acids.

Recently, Lemi Shine realized the need for a complete overhaul of its brand packaging and look to unify its product categories and differentiate its products—from each other and from the competition—on shelf. The packaging also needed to better appeal to its target audience: younger females looking for non-toxic, affordable, and effective cleaning products that are also safe for the home.

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