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Mobile apps pack promise for healthcare products and packaging

As we turn our calendars to 2012, watch for a proliferation of mHealth technologies in healthcare products and packaging.

mHealth scanning
mHealth scanning

In Africa, people are using their smartphones to check diabetes medications to ensure they are authentic and not counterfeit.

Soon you’ll likely be able to take your mobile phone, scan a datamatrix code on an OTC package in your favorite drug store and download coupons, get information on a product, check for drug interactions, and maybe even communicate to your doctor that you’re complying with his or her prescribed regimen.

Mobile technology’s ability to deliver health information and services on a global scale was honored by the mHealth Alliance, with funding from the Rockefeller Foundation, during the Dec. 4 “Top 11 in 2011 Innovators Challenge, a first-of-its-kind competition that recognizes pioneering mobile health professionals who have used mobile technology in innovative ways to improve health systems and outcomes in even the most remote areas of the world. The mHealth Alliance champions the use of mobile technologies to improve health throughout the world.

The Top 11 in 2011 Innovators were selected through a process that included public nominations and voting on the mHealth Alliance’s HealthUnbound.org site, as well as juried selection committee voting. Nominations came from more than 30 countries around the world. Winning was Bright Simons from Ghana, which according to an mHealth press release invented mPedigree, the free text-messaging application for fighting counterfeit medicines, and launched the mPedigree Network in Africa and South Asia.

“The growing field of mHealth is driven by innovation,” said Patty Mechael, executive director of the mHealth Alliance. “From fighting counterfeit medications to enabling doctors to communicate for free, the contributions of these top innovators are advancing the field, expanding delivery of important health services, and saving lives.”

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