Aluminum bottle provides 'pop' on the beach

Miguel Barcelo P. & Co. extends the aluminum bottle in alcoholic beverages to the Dominican Republic with La Benedicta, a hard cider in a 16-oz crown finish bottle.

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Gustavo Cruz Jerez, vice president of marketing and sales, says the bottle's lightweight and eye-popping graphics appeal to the brand's target audience.

“We are one of the true trend-setting brands among 18- to 25-year-olds,” Cruz Jerez says, adding that La Benedicta enjoys 90% of the market share in the Dominican Republic for locally produced hard cider.

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Aluminum bottle provides 'pop' on the beach

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