Attend PACK EXPO – this year’s can’t-miss event in Chicago, Oct 23-26.
Discover solutions from 2,000+ exhibitors to advance your operations and network with colleagues at PACK EXPO International.

Aluminum bottle provides 'pop' on the beach

Miguel Barcelo P. & Co. extends the aluminum bottle in alcoholic beverages to the Dominican Republic with La Benedicta, a hard cider in a 16-oz crown finish bottle.

Pw 9425 La Benedicta

Gustavo Cruz Jerez, vice president of marketing and sales, says the bottle's lightweight and eye-popping graphics appeal to the brand's target audience.

“We are one of the true trend-setting brands among 18- to 25-year-olds,” Cruz Jerez says, adding that La Benedicta enjoys 90% of the market share in the Dominican Republic for locally produced hard cider.

The aluminum bottle, from CCL Container (, is 100% recyclable, and Cruz Jerez says the bottle also was the right choice for the brand because it accepts high-impact graphics.

“Not only does our aluminum bottle present a great on-premise package for beachside parties, it also contains ‘black light' graphics that glow under the ultra - violet lights used in many popular bars,” he notes.

The top conveying tips
Read best practices to ensure efficient product handling.
Download Today
The top conveying tips
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub