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Metal packaging for high-end clothing

Paris, France-based lingerie leader Etam is exploring innovative packaging approaches, having just concluded a successful lingerie and denim clothing promotion using custom metal packaging from Crown Speciality Packaging, an affiliate of Crown Holdings, Inc.

Pw 10679 Etam Lingerie Pkgs

Customers at Etam retail establishments in France, Spain, and Italy recently received lingerie products packaged in distinctive 71¼2x5x23¼4” rectangular tins featuring graphics of prominent models and denim clothing packaged in 6x9” cylindrical tins with removable bottom ends. The limited-edition packages were designed to reinforce Etam’s premium brand image.

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