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P&G puts packaging a click away (sidebar)

Transora update

Transora is the world’s largest open, standards-based business-to-business e-marketplace for the global consumer products industry. Now supported by some 70 major consumer packaged goods companies, Transora aims to allow all industry participants–suppliers, manufacturers and retailers/distributors–to optimize supply chain operations and improve total business productivity via the Internet. Procter & Gamble is a prominent supporter of and investor in Transora. Martha Depenbrock, corporate communications officer at P&G, shared this Transora update with Packaging World in early March. “P&G sees Transora as an important part of our strategy to web-enable the company and make work processes more efficient, thereby driving out unnecessary costs. One year after joining Transora we are starting to see benefits, especially in the procurement area. To-date we have run 30 auctions, and we’ve averaged 24% savings. Not all the auctions have been through Transora. However, we view them as pilots for the Transora process. We expect about $500 to $750 million of total raw and packaging material and service costs to be run through auctions this year, and Transora is an important part of this.” Transora announced on March 13 that it has selected Packtion as its exclusive worldwide provider for packaging-related e-commerce services, including collaborative packaging design and graphics workflow, packaging specification management, packaging catalog consulting and building, and packaging content and community. To learn more about Transora, visit See the main story that goes with this sidebar: P&G puts packaging a click away

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