Packaging World: What’s new with regard to pharmaceutical package design today?
Phillip Federspiel: The switch to OTC puts more demand on package design to convey information about compliance, dosage, and self-medication--things that the pharmacist used to tell patients that now need to be incorporated on or inside the package. Now you are more responsible for your own self-medication as a patient. In that scenario, the package has to be even more clear and forthright with dosing and other information.
