Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Coors debuts Hispanic Super Bowl packaging

Official beer sponsor of NFL caters to Latino football fans with bilingual Super Bowl packaging.

Pw 8993 Web Coors Bil

Fans from Illinois, Indiana, and elsewhere excited about the 2007 Super Bowl clash between the Chicago Bears and Indianapolis Colts include many Hispanics.

According to the NFL, 77 percent of bilingual Hispanic men ages 21 to 34 consider themselves football fans. Coors Light®, the official beer sponsor of the NFL, is rolling out bilingual Super Bowl promotional packaging in Texas and California this month to reach the growing Latino segment of football fans.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms