Starbucks toasts brand extension

Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.

Mar 31, 2006

Starbucks Corp

Glass Packaging Institute

Anchor Glass

Saint-Gobain Sekurit

Are You Greenwashing?

Are You Greenwashing?

Researched List: Engineering Services Firms

Researched List: Engineering Services Firms

Annual Outlook Report: Sustainability

Annual Outlook Report: Sustainability

Machinery Basics

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How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

Vffs Bagging Equipment

What Can You Package on a Vertical Form/Fill/Seal Machine?

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A Look into the World of Cartoning Equipment

Through the Line: Packaging and Processing

Through the Line Podcast: Nextloopp is Solving America's Polypropylene Recycling Puzzle

How can polypropylene, one of the most widely used plastics in consumer packaging, be diverted from landfills or incinerators? Packaging World Senior Editor, Anne Marie Mohan, sits down with Professor Edward Kosior, CEO and founder of Nextek and Nextloopp. They discuss how the Nextloopp initiative is uniting stakeholders across the packaging supply chain to enable the closed-loop recycling of food-grade PP.

Lightweighting continues to drive measurable progress in packaging reduction. Coca-Cola’s redesigned bottles, shown here across several brands, lower PET weight from 21 g to 18.5 g for key sizes, a 12% reduction expected to cut PET use by 3 megatons by 2025.

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Instead of shrink film, the bottles are held together using strategically placed adhesive dots, paired with a recyclable cardboard handle for carrying.

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

Sortation on a belt at a material recovery facility (MRF).

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

The AI revolution in packaging robotics is here

Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.

The AI revolution in packaging robotics is here

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

Annual Outlook Report: Sustainability

Products

The Festo FPaKit

Palletizing Kit

The Festo FPaKit is an all-in-one palletizing kit that combines pre-assembled mechanics, controls, and software to cut engineering costs and speed time to market.

Customizable Barcode Labeling Service

Pet Food Packaging

Packaging World Packaging World Resource Guide 2026

Packaging World Resource Guide 2026

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October 2025

Packaging World PELV Showcase 2025

PELV Showcase 2025

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September 2025

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Pmg Prs25 Recap

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

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How AI is Making Packaging Robots Smarter and More Adaptable

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Humanoid Robots in Packaging and Processing: 2025 Status Report

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Conveying, Feeding & Inserting e-book