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Starbucks toasts brand extension

Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.

Mar 31, 2006
Pw 10171 Gpi Logo

Applied ceramic labeling is used to print the “Starbucks Coffee Liqueur” wording on the bottle’s waist. Saint-Gobain Container provides the 1-liter bottles and Anchor Glass supplies the 750-mL bottles.

Companies in this article
Starbucks Corp
Glass Packaging Institute
Anchor Glass
Saint-Gobain Sekurit
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