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Coke sues over carafe package

Coca-Cola Co., maker of the Minute Maid brand of juices, filed suit January 26 against Florida’s Natural, Lake Wales, FL, claiming that company’s 59-oz carafe container infringes on the patented carafe for Minute Maid’s Simply Orange brand (shown here).

Pw 11823 Oj Carafts

Atlanta-based Coca-Cola was issued two patents on the Simply Orange carafe design in June 2002. “Simply Orange is a very successful product,” said Ray Crockett, a spokesman for Coca-Cola. “We believe Florida’s Natural is purposefully trying to take advantage of our success.”

Simply Orange is a not-from-concentrate (NFC) juice, introduced in some markets in 2001, and distributed nationally since last June. Florida’s Natural introduced the carafe last fall for several of its juice blends, but the packer doesn’t fill a NFC orange juice in the container.

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