Cargill has announced that it will be the first beef producer to offer EZ Peel™ packaging for ground-beef chubs in retail stores across the U.S., beginning January 2017. The technology, developed by Bemis Company, will be used exclusively for Cargill’s Our Certified 1-lb ground-beef chubs.
Notes Cargill, its 2015 Innovation Study revealed that 57% of consumers surveyed wanted better ground-beef chub packaging that allows them to open products without touching raw meat. Additionally, the Flexible Packaging Association’s 2015 Brand Value Study reinforced consumer desire for the added convenience, with 60% of its more than 2,000 consumer respondents identifying “easy to open” as a top package attribute.
