The Shaped Pouch can introduce a new product, promote brand awareness or enhance a product’s shelf appeal. Product development specialists work closely with product packagers from the initial choice of pouch shape and materials through prototyping and production. They help packagers choose a pouch shape that conveys their message and connects with consumers. Typically, the shape selected is instantly recognizable, such as the shape of an animal or familiar object like an hourglass or dog bone.
In addition to its marketing impact, the Shaped Pouch is often a highly cost-effective option for consumer goods companies. Packagers that currently use rigid plastic packaging, may realize cost savings by switching to the flexible Shaped Pouch, according to the company.
The Shaped Pouch can be made using a variety of high-performance flexible materials. The materials are selected to meet packagers’ requirements for barrier properties and stiffness. The pouch is available in a stand-up form or with a funnel shape at the top for easy tear-off and dispensing. The pouch can be produced in a wide range of shapes and sizes to differentiate a customer’s product in the marketplace.
Available in multiple colors using rotogravure printing.
