Launched nationwide in February, the 6-oz packs of seasoned chicken are available in the supermarket refrigerated lunchmeat case for $3.29.
The primary package consists of a thermoformed flexible film and clear lidstock. Also featured is a zipper for reclosing, said to be supplied by Minigrip/Zip-Pak (Manteno, IL). To open the pouch, the consumer tears a narrow perforated strip of film off the top of the pouch. This exposes the closed zipper. The consumer then separates male and female halves of the zipper. In pulling these apart, a heat-seal below the zipper is broken, and the pouch is fully opened.
