Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Pack redesign moves protein bar to third place in category

In a June 2017 article in Inc. magazine, ‘How a Packaging Overhaul Rescued This Protein Bar Company From Obscurity,’ author Stephanie Shomer tells how, ‘Sometimes, the only ingredient is simplicity.’

Pw 200227 Rxbar Apple Wh

The article focuses on a new package design for RxBar that won an Inc. 2017 Design Award for Package Design. As Schomer relates, the protein bar from RxBar company founders Peter Rahal and Jared Smith was introduced in 2013 in packaging they designed themselves using PowerPoint.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report