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'Molten' chocolate bar flows from stand-up pouch

Calabasas, CA-based Lava Chocolate LLC's Lava Bar is billed as “the world's first liquid chocolate bar."

Pw 9312 Web Lava Oct 2006

The 2.5-oz product with a honey-like consistency was introduced this past March in a stand-up, gusseted pouch that allows consumers to squeeze out the chocolate directly into their mouth.

No new packaging equipment was required by a local contract manufacturer to pack the pouches, says Kenneth J. Burke, Lava's president and CEO. Burke declines to provide any packaging details other than to say the pouch is a flexible foil/film structure. He says two tear notches near the top of the pouch ease opening and dispensing, and that the two-serving pouch “essentially seals itself,” though no further information was available. Unopened shelf life is one year.

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